As the world increasingly recognizes the importance of sustainability, businesses are rethinking how they operate to integrate ethical and environmentally responsible practices into their models. Kamay Ventures, backed by Coca-Cola  and Arcor Group, has been actively promoting innovation in solutions that contribute to the digitalization of different stages of the production process. Last week's KamayCode summit was a fantastic opportunity for an in-depth discussion about Smart Production. The event brought together a diverse group of industry leaders to discuss the importance of sustainability in the industry. Our CEO and Founder, Lucas Funes, shared insights on the key role that sustainability plays in business operations today.

Lucas opened the conversation emphasizing the importance of a sustainable supply chain that spans the entire process, from sourcing to disposal: "A sustainable supply chain integrates ethical and environmentally responsible practices into a competitive and successful business model. Its end-to-end transparency is critical for success", also mentioning the importance on how sustainability initiatives should demonstrate their ROI quickly, especially in today's macroeconomic landscape, to ensure that businesses can stay profitable while implementing sustainable practices.

He also stressed the importance of a bottom-up approach when it comes to ESG (environmental, sustainability, and governance), highlighting that educating businesses on how to integrate sustainable practices is essential. "We're in the middle of an educational journey when it comes to sustainability, showing companies how it's done with a bottom-up approach, starting small. Otherwise, you end up with tons and tons of Big Data but without any insights and no clear next steps", he warned.

Integrating sustainability practices into a business model can feel daunting. But as our CEO noted during the event, businesses that adopt a sustainable supply chain approach not only make a positive impact on the environment but also benefit from a more efficient, cost-effective, and profitable operation. Sustainability is no longer a buzzword, but a critical component of modern business operations. It is essential to adopt a sustainable supply chain approach that integrates ethical and environmentally responsible practices into every aspect of your business.

To learn more about Webee's approach to sustainability and how we can help your business, we invite you to download our whitepaper on ESG.

Our team of experts is dedicated to helping you implement the best sustainable practices for your business, and we look forward to partnering with you on this important journey. Contact us today to schedule a demo now.

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